With the rise of digital transformation, corporate video has come to be a tool that any company must use in building its brand, engaging with its audience, and diverting conversions. For any internal communication, client presentation, or digital marketing, corporate video provides the perfect tone and style for conveying a few genuine messages.
What Is Corporate Video?
Corporate video refers to a non-advertising form of a commercial video created for and commissioned by a company, agency, or organization. It finds application in areas of training, branding, investor relations, and internal communications. The difference being that with commercials of this kind, corporate videos tell a brand story: more about the values and mission behind it, through engaging concepts or styles.
Corporate Video-Benefits Your Business
1. Builds Brand Awareness
Depending on the execution method, a corporate video can do wonders for brand awareness. Let the world be told what your company is, what it sells, and why it exists. In that respect, visual storytelling has the ability to conjure an emotional appeal for the audience and render the brand almost living.
2. Increases Engagement
People will watch a video much more willingly than they will go through texts. Great corporate videos seize the viewer’s attention well from the beginning, keeping it until the end-out-and-out-to-the-top, shareable on social networks. Obviously, the level of engagement induces a brand recall and conversion more Landed.
3. Builds Credibility and Trust
When it comes to the B2B space, trust is everything. Corporate video productions can present and reinforce your own achievements, corporate culture, and so forth to build tremendous instances in your industry and then, make your credibility reach potential clients and partners.
4. Increases Website Traffic and SEO
Search engines love videos. Inserting a corporate video on your website will thus boost SEO rankings, increase dwell time, and reduce bounce rates. Google algorithms like high-quality video content, so it’s often much easier for your business to be found on the Internet.
5. Internal Communication
The last feature would be internal communication: it can be used for onboarding, training, or corporate updates. Video content is easier to digest and more engaging than the usual written manuals and memos.
Types of Corporate Videos
* Brand story videos
Deliver a compelling narrative of your brand’s journey and vision.
* Product demo videos
Show off your products while highlighting major features and benefits.
* Training videos
Give insight into a training program where employees will undergo it without location constraint.
* Event Coverage
Record highlights of events and conferences.
* Testimonial videos
Highlights happy client moments of sharing their positive experiences.
Why Advertt Should Be Your Choice for Corporate Video Production?
At Advertt, we specialize in high-impact corporate video productions serviced fittingly for your brand objectives. We are an experienced company of creative storytellers who visually manifest the outlines of your brand in a cinematic manner, with tight editing and precise messaging.
Since we understand that every business is different, we have developed a corporate video production process that is collaboratively-based, strategically guided, and result-oriented. From conceptualization through until the delivery stage itself, we truly ensure that each and every frame speaks to the professional and personality side of your brand.
Wrap Up
The days when investment in a corporate video was considered a rare privilege and a mere marketing tactic are gone. In today’s increasingly competitive market, it is the businesses that work on visual storytelling which somehow get considered and made worthy of survival. Whether your corporate video is aimed to draw customers, train employees, or communicate your brand values, it is going to be a world of difference.
Contact Advertt, when you are interested in bettering your brand through corporate video. We would love to give your story the best possible form, as it deserves one.